WHY I LOVE INSTAGRAM STORIES AND WHY YOU SHOULD TOO
As you know, I am a huge, huge, huge fan of Instagram, it is where you can find me most days, several times a day. I spend time on my feed, but the majority of the time, and the area I always go to first, is Stories. You know, those little circles along the top of your homepage.
Instagram is still a growing platform with the average daily user spending nearly an hour each day on Instagram. Every day, 400m stories are created and watched with businesses creating a third of the most viewed. (Source https://www.websitehostingrating.com/instagram-statistics/ and https://blog.hootsuite.com/instagram-statistics/)
So if you’re not using Instagram Stories for your Business yet, you should be!
Here are 7 reasons why you should be using Instagram Stories:
1. Rough and ready
Where as your feed should be quite curated, thoughtful and have an overall aesthetic, your Stories can be a lot more rough and ready, using a variety of creative you get your message across.
2. Gets your personality across
This is true for all brands, but Stories are especially good for building the Know | Like | Trust factor in people-led businesses.
3. Allows for creativity
With so many options, photos, video, gifs, you can be as creative as you like, there are both ready made options to use, or you can create your own, both in Instagram itself or in other places and import them in.
4. Great for sharing content
Stories is a great way to share content from other people’s feeds that you have enjoyed. You can also share your own grid posts for extra reach.
5. You can quickly be visible every day
Don’t have time to post to your feed, but want to show up, then Stories is a great way to do it.
6. Easy to do on the fly
It’s so quick to post something in real time, whether that’s something business related or just something that you want your followers to know about you.
7. Lots of engagement options
There is so much scope for engagement, with options for polls / questions / quizzes / countdowns / a slider, you can easily create something that your audience can respond to.
I’d love to see your Stories, so do tag me in yours!